Girls Get Less
January 10, 2010, 2:57 am
Filed under: Advertisements, Commentary | Tags: , ,

via sociological images, here’s a recent ToysR’Us coupon insert for some fun science toys.

Notice! The ones with the least power are the pink ones! My stepdad was quick to point out at these are probably the cheapest models too, and that maybe pink is just supposed to be for younger kids or something.

But let’s be real here – little girls love pink! Pink is often the only color designated for girls, and often the only color little girls love.  A little girl who loves pink isn’t going to see or understand the magnification or the specs – she only wants pink! Not knowing that she won’t be LEARNING as much as little boys who HATE pink. Doesn’t seem fair, does it? And meanwhile, adults buying a cool science gift for a little girl will feel pressured to buy the pink one – because we all know already that pink is for girls – and the girl might be delighted to get the gagdet, not realizing that she was cheated. This makes me upset.

I wonder what Toys R Us would say in their defense? I can’t even begin to imagine.

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